Stakeholder Power: A Winning Plan For Building Stakeholder Commitment And Driving Corporate Growth Steven F. Walker

ISBN: 9780738203898

Published: June 20th 2001

Hardcover

272 pages


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Stakeholder Power: A Winning Plan For Building Stakeholder Commitment And Driving Corporate Growth  by  Steven F. Walker

Stakeholder Power: A Winning Plan For Building Stakeholder Commitment And Driving Corporate Growth by Steven F. Walker
June 20th 2001 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 272 pages | ISBN: 9780738203898 | 4.26 Mb

A Winning Plan for Building Stakeholder Commitment and Driving Corporate GrowthIn todays environment of fierce and unrelenting competition, the most powerful weapon in any companys arsenal is not its products or services but the assets that canMoreA Winning Plan for Building Stakeholder Commitment and Driving Corporate GrowthIn todays environment of fierce and unrelenting competition, the most powerful weapon in any companys arsenal is not its products or services but the assets that can never be replicated-its relationships with customers, employees, suppliers, investors, and the communities it serves.

Balancing conflicting agendas while creating value for all stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, a steadfast loyalty, both inside and outside the firm, to everything the company provides and stands for.Drawing from his own firms sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, as well as from in-depth case studies of organizations as diverse as LensCrafters, DHL, and Edison International, Steven Walker offers a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation, learning, and profitable growth.



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