Creatures of Politics: Media, Message, and the American Presidency Michael Lempert

ISBN: 9780253007452

Published:

Hardcover

284 pages


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Creatures of Politics: Media, Message, and the American Presidency  by  Michael Lempert

Creatures of Politics: Media, Message, and the American Presidency by Michael Lempert
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 284 pages | ISBN: 9780253007452 | 3.56 Mb

Its a common complaint that a presidential candidates style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidates every slip, gaffe, and peccadillo. This book explores politicalMoreIts a common complaint that a presidential candidates style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidates every slip, gaffe, and peccadillo.

This book explores political communication in American presidential politics, focusing on what political insiders call message. Message, Michael Lempert and Michael Silverstein argue, is not simply an individuals positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own.

From the pandering Flip-Flopper to the self-reliant Maverick, the authors demonstrate how these figures are fashioned out of the verbal, gestural, sartorial, behavioral--as well as linguistic--matter that comprises political communication.



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