Co-Opetition Adam M. Brandenburger

ISBN: 9780385479493

Published:

Hardcover

304 pages


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Co-Opetition  by  Adam M. Brandenburger

Co-Opetition by Adam M. Brandenburger
| Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 304 pages | ISBN: 9780385479493 | 9.42 Mb

In the tradition of Reengineering the Corporation, Brandenburger and Nalebuff offer a revolutionary approach to business based on game theory--an economic analysis tool whose developers won a 1994 Nobel Prize. They show managers how they can profitMoreIn the tradition of Reengineering the Corporation, Brandenburger and Nalebuff offer a revolutionary approach to business based on game theory--an economic analysis tool whose developers won a 1994 Nobel Prize.

They show managers how they can profit by changing the way they think about customers, competition, and the market.



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